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Search Engine Marketing
iCaboodleSites would like to offer the following information for the benefit of each website client. There are three traditional methods for marketing your website.
Natural Search Engine Placement
With search engine optimization and proper website registration, sites are able to rank high on the search engines through natural search engine placement. Keyword density structuring, alt image and table structure tags along with correlating body content are just a few of the techniques used in proper search engine optimization.
Guaranteed Positioning using Pay-Per-Click Advertising
If being on top of the search engines or at least on the first two pages is your goal immediately, pay-per-click (PPC) advertising is your best option. You can manage the key terms and positioning or have us manage it for you. These include top positions on all of the major search engines (i.e. Yahoo!, MSN, LYCOS, Google, AOL, and more.). Just ask us how!
Link Advertising
The idea of counting how many other websites linked to a single website has become one of the best ways to determine importance. This is now known as link popularity. The more links a given website has pointing to it, the more important that website is with regard to the content spoken of and linked with on the originating site.
What Is Search Engine Optimization?
Search Engine Optimization Services
The most perfectly designed pages on the web will not earn any money until they are put it to work. There are a number of ways to drive traffic to your site, and each has its benefits. We offer various marketing methods that address the needs of every budget.
To learn more about any of these services, please contact our Web Marketing department at 1-866-269-9132 (US only) Direct 281-302-6798.
The choices that are available to website owners today are listed below. Each website owner can decide which may fit in their marketing strategy.
Front Page Optimization
Front Page Optimization consists of an initial keyword consultation. These keywords allow the streamline page tags to be created. A site map should be built and submission of the website and its description to custom-researched web directories, and add professionally-written and optimized content. These steps give you an Optimized Front Page without spending alot of money.
Link Advertising
Link Advertising is used to submit your site to 50 custom-researched web directories. Effective link building campaigns are one of the best ways to gain search engine credibility.
Pay-Per-Click Advertising (PPC)
PPC is the way to get ranked quickly. The first step is to structure a system that bids on keywords for which you want to rank; the search results are delivered in the order of highest to lowest bid, and you are only charged when a user clicks on your link. This provides immediate targeted traffic.
Natural (Organic) Search Engine Optimization (SEO)
This service targets keywords search phrases as an internet marketing strategy. Natural SEO is the most full-featured of all our services, and the effects are long lasting. Organic placement is the best value as a long-term investment, and though it is often several months before your site begins to rank on major search engines, more searchers click on natural, versus paid, results.